Creating a safe workplace for wildland firefighters has long been at the centre of discussion for researchers and practitioners. The goal of wildland fire safety research has been to protect operational firefighters, yet its contributions often fall short of potential because much is getting lost in the translation of peer-reviewed results to potential and intended users. When information that could enhance safety is not adopted by individuals, the potential to improve safety – to decipher the wildland fire physical or social environment and to recognise hazards – is lost. We use firefighter safety-zone research as a case study to examine how primary research is, and could be, transferred to fire managers, policy-makers and firefighters. We apply four core communication theories (diffusion, translation, discourse and media richness) to improve knowledge transfer.