Communication professionals and fire practitioners with significant media experience discuss challenges and success in communicating about fire through media outlets. Panelists share their experiences and provide suggestions for those looking to begin or improve communication through various forms of media. Panelists: Lorena Williams is a Public Affairs Specialist and Public Information Officer for the San Juan National Forest in Colorado. Bob Crimian is a program manager for COMPASS, a science communication organization that champions, connects, and supports diverse scientist leaders to improve the well-being of people and nature. Eytan Krasilovsky is the deputy director for the Forest Stewards Guild based out of the Southwest office